# Ivan Churkin

> Product Manager at Semrush, based in The Hague, Netherlands. I find the problems nobody owns and see them through to impact.

7+ years in product design, plus a master's degree in engineering.

I value honest design and products that make sense at every layer.

Nearly 5 years at Semrush: built App Center as founding designer (now $12M+ ARR), and currently lead monetization, growth and AI for My Reports as product manager. Background in SaaS, marketplace, B2B and B2C product design.

I treat design as the full stack of product experience, from billing architecture and monetization logic to how a button feels under your finger. I work well in complex systems: legacy constraints, dozens of edge cases, multiple user types.

Contact: hello.ivan.churkin@gmail.com · LinkedIn: https://www.linkedin.com/in/ichurkin/ · Website: https://ivanchurkin.com

## Experience
- Product Manager, Semrush (Amsterdam), Nov 2024 – present
- Product Designer, monetization and growth (My Reports), Semrush (Amsterdam), Apr 2023 – Nov 2024
- Founding, then lead Product Designer (App Center), Semrush (Amsterdam), May 2021 – Apr 2023
- Lead Product Designer, Autopiter.ru (St Petersburg), Jan 2020 – May 2021
- Project Manager / Product Owner, Gold Carrot, Weeek.net (Moscow), Dec 2017 – Nov 2019
- Co-founder & Art Director, Unk Digital Agency (Surgut), Jan 2015 – May 2017
- Graphic Designer, Vinchera (Surgut), Feb 2013 – Jan 2015

Education: Master's degree in engineering (software, automation systems development), Surgut State University, 2010–2015
Languages: English (full professional), Russian (native)

## Projects built for myself
- [Eziclip](https://eziclip.com/): An open-canvas video studio for working side by side with your AI. Like Miro or Figma, but for video: teach the AI your craft, cut and edit together, or hand the whole job off. Work across multiple videos and formats on the same board. Built on a client-side architecture, so there is almost no server compute, just an MCP relay and model hosting.
- [DayTriply](https://daytriply.com): A minute-by-minute itinerary, as if a local friend were showing you around. It works in 65,000 cities. Its own search engine collects on-demand data from Google and 30+ partners, caches it and learns your preferences from behavior, saved plans, likes and shares. From that data the app builds a logistics matrix graph, and AI models write ready-to-go guides driven by preference vectors, events, weather, transport and the trip you picked. The same engine runs a self-driving SEO machine: it scans cities for major upcoming events, writes guides for them and places affiliate links on its own. A country comparison service is part of the same strategy.

## Case studies
- [My Reports Suite](https://ivanchurkin.com/work/my-reports): Redesigned monetization for 421K users, optimized purchase flows, replaced legacy portals with online dashboards and shipped the first AI summary.
- [App Center](https://ivanchurkin.com/work/app-center): Built an end-to-end app marketplace, designed billing architecture adopted by Semrush itself and cut 9-month partner integrations.
- [Autopiter](https://ivanchurkin.com/work/autopiter): Ran a WCAG audit, built a design system synced to code and designed mobile from scratch for one of the largest auto parts marketplaces in Russia.

Full text of every case: https://ivanchurkin.com/llms-full.txt